Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0312310854 / Publisher: St. Martin's Griffin, June 2003
Draws on the wisdom of Chairman Mao to present a series of concise, up-to-date lessons on how to succeed in business, with a host of real-life stories about upstart, small newcomers that took on a variety of corporate ginats and won. Original. 35,000 first printing.
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Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original “Chairman” of the board. This is the new Little Red Book for a capitalist world.
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