Description
This text guides people through the process of deciding whether investing in a franchise business is right for them, and also helps them determine what types of franchises hold the greatest potential for success. Written by consultants from the Franchise Performance Group, it offers an inside view of franchising and addresses a number of common misperceptions. The final chapter outlines a six-step franchise investigation process. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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The truth you need to knowbefore you buy a franchiseThis straight-shooting franchise guide goes beyondthe “how-to” to teach you whatto expect when starting a franchise. Real-life storiesfrom the trenches illustrate to you how to copewith the difficulties a franchise presents. Smart Franchisingreveals the personality types most likely tosucceed at franchising and warns you aboutthe character traits that may increase the risk of failure.Plus, it offers an in-depth look at what happensduring the research and investigation of a franchise,something glossed over in most franchise books.
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