Description
Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to help readers stand out above the crowd. The book outlines successful marketing plans and prospecting strategies showing readers how to build image and credibility, shorten the sales process, and create an endless stream of pre-endorsed sales prospects.
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Lays out step-by-step methods for working with the media and becoming recognized as an expert in the field of finance, with sections on building a publicity program, writing a publishable article, writing an investment book, and the circle of publicity activities. Focus is on nuts-and-bolts advice for finding the right trade publication, creating newsletters and web sites, promoting a book, and working trade conferences. Includes sample client letters and a glossary. Chambers has authored and contributed to some 600 investment articles, and is on the advisory board for the Journal of Investing . Annotation c. Book News, Inc., Portland, OR (booknews.com)
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