Description
Explains how to utilize the four keys to modern marketing to present an effective marketing program and offers helpful advice on how to enhance profits with the help of a humanistic marketing approach
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Service businesses sell something that cannot be seen or heard. They offer an experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. In this volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, The Invisible Touch will open your eyes to this crucial branch of marketing with four key concepts: Price; Brand; Packaging; and Relationships. Thorough, informative, and easily implemented, The Invisible Touch shows you how to market a service and, most important, how to keep happy, loyal clients with you forever.
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