Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits

Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits

Books / Hardcover

BooksBusiness & EconomicsDevelopmentBusiness Development

BooksBusiness & EconomicsManagement

ISBN: 0786301465 / Publisher: Irwin Professional Pub, October 1994

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Description

Shows high-tech companies how to formulate product strategies, covering factors such as timing, technological change, globalization, product differentiation, pricing, and marketing. Some 250 examples from companies such as Hewlett-Packard and IBM illustrate types of strategies, such as product-line, expansion, and cannibalization strategy. Includes a chapter on strategic thinking. Annotation copyright Book News, Inc. Portland, Or. Read More
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