Description
Yip (strategic and international management, London Business School) addresses global strategy and global integration challenges faced by multinational companies, and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This second edition reflects changes occurring in the field over the past 10 years, and contains examples of global strategy and chapter questions, plus worksheets for evaluating core strategy. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis. For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.
Read Less