Description
Essays discuss global competition, global strategy, and success in foreign markets, and are accompanied by interviews with executives
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Global Strategies features examples from successful companies around the world, as well as commentary from the preeminent voices in the field.Global Strategies does not offer a simple antidote to the challenge of achieving global competitiveness. Rather, it illustrates the many types of strategies that companies have developed to cope with an increasingly dynamic environment. As the trend toward internationalization continues to accelerate, Global Strategies will be a valuable resource for executives and managers setting their sights on the world.
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