Description
The old media strategies advertisers used for decades no longerwork. Here's what does!Traditional advertising, in the form of print, radio, and mostnotably, television, is far less effective than it used to be.Advertising strategies using only these mediums no longer work.Life After the 30-Second Spot explains how savvy marketers andadvertisers are responding with new marketing techniques to gettheir message out, get noticed, engage their audiences-and increasesales! Covering topics such as viral marketing, gaming, on-demandviewing, long-form content, interactive, and more, the bookexplains the new avenues marketers and advertisers must use toreplace traditional print, TV, and radio advertising-and whichstrategies are most effective. This book is every marketer's roadmap to "new marketing."
Read More
Thanks to the growth of the fine art of channel-surfing and the science of TV commercial denial, the television ad has become moot. Consultant Jaffe offers 20 entertaining shots (which he frankly describes as "opinion pieces") at the problem, rethinking the consumer (as well as the brand, advertising and the advertising agency) and in the remaining ten slots, ways to transform the marketing and advertising game. Working from his experience at the creative end of advertising, Jaffe writes about the Internet, experiential marketing, communal marketing, music, and other new ways to avoid your advertising drying up and blowing away in the dozens of channels and millions of remote controls in this country. Jaffe also makes good use of experts in the various new marketing methods, but he might consider including references in the next edition. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Read Less