Description
For the past 15 years, Webb (performing arts administration, New York U.) has been an arts management consultant to people who build and operate theaters. He presents a practical guide to contemporary theater management, based on interviews with 59 facility managers from the U.S. and Canada. Coverage includes the theater manager's job, facility operations, programming theaters, audience development, financial management, fundraising, facility development, strategic planning, staff and volunteer management, board development, education and performing arts facilities, community development, historic theaters, campus theaters, and broad trends in the field. For students of theater management and arts administration, performing arts facility staff and volunteers, and others involved in the development and operation of theaters. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Advice culled from interviews with more than 100 experts in the field The best practices that consistently lead to successful theater operation are now revealed in this comprehensive resource. Culled from surveys and interviews with theater managers and experts in crucial functional areas, this guide provides important tips for all people who work or want to work in regional, campus and community-based theaters. Proven strategies from managers, staff, and volunteer leaders cover virtually every aspect of running a theater - from audience development and fundraising to facility development and community involvement. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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