Description
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
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Prahalad (corporate strategy and international business, U. of Michigan Business School) believes that multinational corporations can engage with "Bottom of the Pyramid" consumers (the four billion people on earth that earn less than two dollars a day) in order to create profits for themselves and benefits for the poor, including affordable products and services and "recognition, respect, and fair treatment." After outlining a framework of the changes that must me made by large firms, non-governmental organizations, governmental agencies, and the poor themselves in order to achieve this win-win scenario, he presents 12 cases from around the world in which he argues that the Bottom of the Pyramid is becoming an active market and bringing benefits to themselves. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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