Description
This practical guide for researchers explains how to create and conduct self-administered surveys via the mail, the Internet, the telephone, or a combination of methods. The focus is on general principles for tailoring questionnaire design in order to reduce survey error from coverage, sampling, measurement, and non-response. New for the second edition is an appendix that traces recent developments in survey methodology, with a particular emphasis on visual design and layout. The previous edition was published in 1978 under the title Mail and Telephone Surveys: The Total Design Method. Dillman teaches sociology at Washington State U. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
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