Brand Hijack: Marketing Without Marketing
Books / Hardcover
Books › Business & Economics › General
ISBN: 1591840783 / Publisher: Portfolio Hardcover, February 2005
A guide to successful branding without typical marketing practices introduces the concept of consume...
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A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
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