Comprehensive guide that drags thedawdlers out of bed, grabs them by thehand, and walks them step-by-step throughthe entire marketing processIf you're a business owner, this wake up call emphasizes theabsolutely crucial necessity of developing and implementinga marketing plan. You will be completelyconvinced that a well-thought-out and written,strategic and tactical marketing plan is your business’best friend—a vital tool that will make a substantialdifference in your ability to grow and maintain a profitablebusiness.You'll learn what information isimportant and how and where to obtain it. Confusingjargon and complex concepts are demystified as theauthors take you by the hand and guide youthrough a simple “paint by numbers” process for completinga practical yet comprehensive road map foryour business. By following the easy steps in the book,you'll walk away with a real, live, actionable plan. Read Less