Managing Customer Relationships: A Strategic Framework

Managing Customer Relationships: A Strategic Framework

Books / Hardcover

BooksBusiness & EconomicsDecision-Making & Problem Solving

ISBN: 047148590X / Publisher: Wiley, April 2004

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Peppers and Rogers, founders of a marketing group, document best practices in building the value of the customer base in global business. They provide CEOs, privacy officers, human resources managers, and marketing executives with a framework for researching how customer relationship management (CRM) can be used to drive profits and increase customer loyalty. Covering the background, the methodology, and the particulars of managing customer relationships, they look at data management, company organization, and channel issues. Contributions by other leaders in the field are included. Annotation ©2004 Book News, Inc., Portland, OR ( Read More
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Used - Good With Dust Jacket

Good condition. Very Good dust jacket. Writing inside.


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