"As an eminent sociologist of gender and sports, the son of a high school coach, and a parent, Michael Messner is uniquely positioned to illuminate the persistent and changing gender dynamics of parent-organized youth sports. The result, as predicted, is a perceptive, vividly detailed, and highly readable book."--Barrie Thorne, author of Gender Play: Girls and Boys in School"Michael Messner has brilliantly assembled many important insights into the current culture of adult-organized youth sports. If every town or municipality governing the use of publicly owned facilities, which are dedicated to ensuring cohesive communities and are truly committed to equality and diversity, made this book mandatory reading, the ethical climate in youth sports will inevitably change for the better. No longer will permits be handed out to youth sports organizations that are, intentionally or unintentionally, excluding participation by adults at the coaching and administration levels by gender difference, racial inequality, and class distinction. Only then will we see safer, saner, less stressful, and more inclusive youth sports programs for our children."--Brooke de Lench, author of Home Team Advantage: The Critical Role Of Mothers In Youth Sports and founder of MomsTeam.com: The Trusted Source For Youth Sports Parents"Well into the post-Title IX era, Michael Messner shows how our children's playing fields continue to perpetuate pre-Title IX gender norms and 1950s family forms. If you've spent any time on the sidelines--or even if you haven't--you'll laugh with rueful recognition at Messner's lively depiction of suburban sporting life and learn from his insightful analysis. Messner (a sociologist and multi-sport dad) uses his unique perspective to lay bare and demystify the highly gendered assumptions and practices that still undergird and are at the heart of youth sports. With a wry and knowing eye, he documents how a new 'soft essentialism' undermines the egalitarian ethos of competitive youth soccer and baseball, with implications little different from the outright separate spheres thinking of old. It's All For the Kids gives readers a front row seat on the real lives of soccer (and Little League) moms--and dads--and is sure to be much discussed, reminding us of the profound influence of sports in contemporary culture."--Pamela Stone, Hunter College and Graduate Center, City University of New York"Combining years of observation and personal experience with insight and a much-needed critical analysis, sport scholar Michael Messner exposes the numerous ways in which traditional hierarchies and inequalities are (re)produced in one of the most important institutions in this culture--youth sports. Messner's trenchant critique provides ample evidence that in the post Title IX era of 'soft essentialism', youth sports has become a 'comfort zone' where class distinctions, and racial and gender ideologies flourish. Much work needs to be done to create an environment that is truly 'all for the kids.'"--Mary Jo Kane, Director, and Nicole M. LaVoi, PhD, Associate Director, Tucker Center for Research on Girls and Women in Sport, University of Minnesota Read Less