Description
A resource for communications professionals which combines the art and science of marketing, public relations, and communications. Thirty- seven contributions cover topics such as career paths in public relations, broadcast media relations, the strategic uses of philanthropy, crisis communications, ethics in public relations and corporate communications, and the role of public relations in mergers and acquisitions. Annotation c. by Book News, Inc., Portland, Or.
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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
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