Databased Marketing
Books / Hardcover
Books › Business & Economics › Marketing › General
ISBN: 0471551872 / Publisher: Wiley, July 1992
Utilizing nontechnical language, the author thoroughly explains how to use database technology as a...
Read More
Utilizing nontechnical language, the author thoroughly explains how to use database technology as a direct marketing weapon to help you get to know who your customers are--what they want; why they buy what you sell--in order to keep your clients long-term plus successfully increase your customer base. Provides a model of the typical consumer to use in soliciting new customers and includes examples from Burger King, Seagram's, Miller Brewing, Warner-Lambert--companies that are thriving by applying this latest marketing strategy.
Read Less