Description
This text provides a thorough review and analysis of the latest research on international business. It uses a critical emphasis on strategic decision making as a unifying theme to explore the global economy and the impact of managerial decisions. Fifteen chapters discuss foundations of multinational management, strategy content and formulation, management processes in strategy implementation (design choices and managing people), and ethics and social responsibility. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the key topics of: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
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