Description
Explains how to determine if and how a Web site is adding value to a company, discussing types of Web metrics tools and standards, ways to integrate Web metrics with customer experience, and how to use metrics to meet business goals.
Read More
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experienceCompanion Web site contains links to online tools, resources, and white papers
Read Less