A marketing guide for small business owners, entrepreneurs, directors, and other individuals demonstrates profit potential from such new technologies as computer bulletin boards, infomercials, 800- and 900-numbers, the Internet, and CD-ROM
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This one-of-a-kind groundbreaking guide takes you on a tour of the technologies that are revolutionizing the way we do business - and tells you how to reach your target market at the touch of a button. Today the phrase "instant millionaire" is no longer a pipe dream: entrepreneurs and executives across the nation are discovering unprecedented - and unlimited - profit potential.In this invaluable book, experts and industry leaders guide you along the information superhighway, explaining in clear layman's terms how cutting-edge technologies work - and how they can work for you.
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