The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

By Yale, David R. and Carothers, Andrew J.

Books / Paperback

Books › Business & Economics › Public Relations

ISBN: 0844232424 / Publisher: McGraw Hill, May 2001

Price Starting at $5.89

Free Shipping

Send to a friend

Add to Wishlist

Description

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur! Read More
Below is a list of products arranged by condition. Select the quantity of the product you desire and click the "Add" button.
Used - Like New High Quality!

Like New condition. New edition. A near perfect copy that may have very minor cosmetic defects.

$5.89

1 in Stock at Warehouse
Used - Very Good

Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.

$5.89

1 in Stock at Warehouse
Used - Good

Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

$5.89

1 in Stock at Warehouse
Free Shipping to continental U.S. OR $1.00 per item discount if shipped to store.

Reviews