Description
Shows how to use 12 technological tools for attracting Web shoppers and converting them to buyers. D...
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Shows how to use 12 technological tools for attracting Web shoppers and converting them to buyers. Detailed descriptions of techniques are written in plain language and supported by case studies taken from actual Web sites and candid interviews with marketing decision-makers, revealing how successful e-tailers create personalized experiences for shoppers. Some techniques covered are listfeed programs, WAP enabling, and multicurrency capability. Gutzman is an Internet consultant and columnist for an online advice and resource column on e-commerce. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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