The Great American Blow-Up: Puffery in Advertising and Selling

The Great American Blow-Up: Puffery in Advertising and Selling

By Preston, Ivan L.

Books / Hardcover

Books › Business & Economics › Advertising & Promotion

ISBN: 0299067300 / Publisher: Univ of Wisconsin Pr, July 1975

Price Starting at $30.83

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Description

An historical and critical study of falseness, deception, misrepresentation, and puffery in American... Read More
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Used - Good

Good condition. No Dust Jacket (Advertising, Salesmanship) A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

$30.83

1 in Stock at Warehouse
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