Description
The owner of the world's largest mail-order catalog explains how her small, at-home business became a multi-billion-dollar empire and offers practical entrepreneurial advice to those just starting out. 75,000 first printing. $35,000 ad/promo.. Tour.
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In 1951, with $2,000 of wedding-gift money, Lillian Hochberg founded a mail-order business. Today, the Lillian Vernon Corporation ships more than $200 million worth of goods to a lifetime customer base of 18.6 million people. This successful book is the first of its kind to tell the inside story of the mail-order catalog business and the secrets to its success. An Eye for Winners is also the highly personal story of Lillian Vernon's family's flight from Nazi Germany; her immigrant childhood; and her loves, marriages and children. Imbued with the same dynamism that has made Vernon one of this country's most-sought-after speakers, this inspirational and insightful book stands as a testament to the truth behind the American dream.
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