Description
Looks at different companies presently involved in international trade, in the areas of high-tech, services, manufacturing, and raw materials, to examine the driving and controlling forces of international competition
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This text is the culmination of a three-year Harvard Business School project to understand the changing pattern of world trade and global competition. Declaring current world trade models inadequate, the editor constructs a more complex theoretical treatment of world trade through the contributions of nine respected experts. The new framework proposes five essential variables all business leaders and policy makers must consider if they are to understand their impact on the world market. A well documented and logical analysis of an extremely complex reality. Annotation copyright Book News, Inc. Portland, Or.
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