Description
Updated with a new chapter, a best-selling reference by the author of The Cult of Mac challenges popular misconceptions while analyzing the business and technical guru's contradictory character, in a volume that includes a new chapter on Jobs's health setbacks and the debate about Apple's future.
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One of USA Today's Best Business Books of 2008-now updated with a new chapterIt's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.
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