Market Driven Management: Prescriptions for Survival in a Turbulent World
Books / Hardcover
Books › Business & Economics › Management
ISBN: 1556230389 / Publisher: Irwin Professional Pub, September 1988
Argues that all businesses must be responsive to the market or perish, looks at examples of companie...
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Argues that all businesses must be responsive to the market or perish, looks at examples of companies that have successfully dealt with change, and suggests useful management principles
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