Description
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.
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This guide for businesses of all sizes offers strategies for finding new customers, keeping them, and occasionally winning them back from other companies. This edition includes a new preface by the author, company case studies, and new techniques for bonding both employee and customer loyalty. Topics include establishing successful online communities and newsletters, using staff feedback surveys, responding to customers' changing value definitions, and using channel partner collaboration to drive customer value delivery. Griffin is a business consultant, lecturer, and the author of several books on business topics. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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