Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Tells how to develop critical sales skills, earn a customer's trust and long-term business, and understand product positioning
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In this newly revised and updated edition of Stop Telling, Start Selling Richardson teaches you the critical skills you need to revitalize your sales process, including how to understand your customer's political, personal, and business needs; position your message so it is important to your customer; unlearn manipulative tactics that can kill a sale early on; gather customer feedback to adjust your message as you go; and maintain selling momentum and shorten the sales cycle.
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