Description
Bamford (strategy and entrepreneurship, U. of Richmond) and Bruton (strategy and entrepreneurship, Texas Christian U.) explain the strategies, environments and decision-making processes most important for creating and operating a successful small business. The authors use the ongoing case of a single business to allow readers to cast themselves in the roles of financial analyst, marketer and business owner as they work through actual business problems and practical exercises. The text includes a sample business plan with a sequence of questions, examples and exercises to help readers apply it to their needs. Cases from the PBS series Small Business School appear at the end of each chapter to illustrate specific concepts. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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SMALL BUSINESS MANAGEMENT is a problem-based book for the small business course where experiential learning is key. This text emphasizes problem-based learning through working with real problems faced by entrepreneurs and small business owners. SMALL BUSINESS MANAGEMENT has built real-world scenarios into its chapters, via its Office Lots continuing case, and interspersed exercises throughout where students often play the roles of financial analyst, marketer, and business owner in order to find solutions. In essence, SMALL BUSINESS MANAGEMENT will be a hands-on learning practicum. With a solid emphasis on research and the most current environmental conditions in small business, and the authors’ backgrounds in strategy, this text provides a solid foundation in terms of the types of business students are most likely to start, which are those businesses that start out small and are expected to stay small for the foreseeable future. The text also provides coverage and development of the business plan which is found in SMALL BUSINESS MANAGEMENT’s Appendix.
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