Description
Revised edition (1st was 1985) of an introductory text on layout, typography and graphics may also serve as an updated reference for communications professionals. The graphics within the volume are used to exceedingly good effect. Annotation copyright Book News, Inc. Portland, Or.
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This text is an innovative book for beginning design and journalism students. It focuses on teaching basic design concepts and skills through solid theory, practical design tips, projects, and creativity sections. It conveys complete information needed to produce effective print communication, from design principles to printing processes. Integrated coverage of desktop publishing material stresses the importance of computers in the graphic arts industry.
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