Description
Examines the contribution of entrepreneurship, music technology, and Black slang to the success of rap music; explores rap's controversial themes; and analyzes its popularity
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Nelson George has been part of the hip hop world since day one, and he offers an insider's tour through a multimedia phenomenon of which rap music is only the audible manifestation - from the Sugar Hill Gang through Public Enemy, Sister Souljah, and C. Delores Tucker to Puff Daddy. His themes reflect those of hip hop itself - drugs, fashion, incarceration, basketball, entrepreneurship, technology, language. He recounts the troubling way in which Hollywood, Madison Avenue, and Wall Street followed the leads of beverage companies and sports promoters who embraced hip hop in their bid to reach not just young black consumers but all young people. He looks at the motifs of violence and misogyny for which it is condemned, at the myths and realities of crossover, and at accusations that hip hop is merely the newest form of blaxploitation.
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