Description
Rosen, an international consultant who helps companies implement their e-commerce plans, answers que...
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Rosen, an international consultant who helps companies implement their e-commerce plans, answers questions surrounding business and technical aspects of e-commerce. She explains market considerations, integrating e-commerce into a business, technologies of e-commerce on the Internet, and implementation strategy. Chapters are broken down into sections, and each section starts with an overview, followed by a more detailed explanation. The author teaches strategic marketing and Internet classes for the American Management Association. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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