Polling and the Public: What Every Citizen Should Know
New edition of a book intended to turn people into wiser consumers of polls. Asher (political scien...
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New edition of a book intended to turn people into wiser consumers of polls. Asher (political science, Ohio State U.) discusses the problem of nonattitudes, the wording and context of questions asked in polls, sampling techniques, how the media reports on polls, the effects of polling on elections, and the art of polling analysis and interpretation. The book is filled with examples from actual polls, anecdotes, and pertinent cartoons. Annotation c. by Book News, Inc., Portland, Or.
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