The Portable MBA, 4th Edition
Books / Hardcover
Books › Business & Economics › Management Science
ISBN: 0471222844 / Publisher: Wiley, November 2002
Written by faculty members, covers first year MBA program topics such as marketing, economics, and management; and includes case studies, an entrepreneurship guide, and discussion about the future of business.
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Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. VenkataramanThe ultimate guide to modern businessFor over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today's top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.
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