Description
In 1971, Warner, a legal aid attorney co-founded Nolo Press, which publishes do-it-yourself books offering practical legal information, procedures, and forms for people who don't want to pay for a lawyer. Here he offers practical advice to newbie entrepreneurs, some of it counter to wisdom dished out from conventional sources. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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How do you run a business that not only brings in the money, but provides satisfaction and personal growth as well? Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971 .With How to Run a Thriving Business you'll discover the business philosophy and nuts-and-bolts advice that have let Warner thrive during three decades at the helm of a small business that began in the corner of a bedroom and now employs 100 people.How to Run a Thriving Business breaks it all down with 17 ideas, including:don't work long hourschoose a business you care aboutembrace your best competitorsget and keep a competitive edgeinnovate now and forevermarket your business creativelytarget your customersreact quickly to bad newsHow to Run a Thriving Business is the perfect read for anyone who's interested in starting a new venture, and for those who could use an infusion of practical advice to get back on track with an existing business.
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