Description
Cohen (business, California State University, Los Angeles) offers advice on starting and maintaining a consulting career. He provides instruction on understanding clients' needs, marketing the business, creating the structure for assignments, problem-solving, growth, research, and using the Internet. Chapters also discuss the nuts-and- bolts of the business, including interviews, proposals, pricing, contracts, schedules, negotiating, and presentations. Appendixes include references, a sample brochure, a questionnaire and audit, a sample proposal, and a list of professional associations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Getting started in consulting can be a tricky prospect. How much should you charge? What type of language should exist in the contract? How can you find clients? Written by a veteran consultant with hundreds of consulting engagements to his credit, How to Make it Big as a Consultant is filled with detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. The book helps readers: • get a handle on the legal, tax, and insurance issues involved in setting up and running the business • understand what clients really need • create the structure for an assignment (proposals, pricing, contracts, scheduling) • market the business • solve clients’ problems using the Harvard Case Study Method Completely updated and revised throughout, the fourth edition features new chapters on developing strategies for clients, leading consulting teams, and more. This trusted guidebook will help any aspiring reader become the kind of outstanding consultant that clients will turn to again and again.
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