Description
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical...
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This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium?connectedness?with customers, with marketing partners, and with the world around us. For marketing professionals.
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