Description
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.
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This fourth edition (published in 2008) offers an updated lexicon for professionals in all areas of marketing (from print to Internet marketing), advertising, business-to-business promotion, e-commerce, and related art and copy production. Imber, a marketing consultant, and Toffler, a technical writer, offer straight-forward, jargon-free definitions of more than 4,000 words and phrases used in marketing. The dictionary also includes an appendix of acronyms and abbreviations. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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