Damage Control: Why Everything You Know About Crisis Management Is Wrong
Books / Hardcover
Books › Business & Economics › Public Relations
ISBN: 1591841542 / Publisher: Portfolio Hardcover, April 2007
A straight-shooting guide to crisis management challenges popular practices to counsel professionals...
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A straight-shooting guide to crisis management challenges popular practices to counsel professionals on how to recognize a genuine crisis, deflect criticism, and draw on the examples of effective case studies.
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