Description
This textbook examines the nature of marketing channels, their importance as a strategic marketing tool, and how they evolve, develop, and change. The seventh edition reflects recent changes in electronic commerce, incorporates behavioral channel research, and emphasizes strategic alliances for motivating channel memberships. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
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