Description
MGMT, a unique book for your principles of management course, began with YOU. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning principles of management today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With MGMT, you'll find everything you need to prepare efficiently and succeed in your principles of management course.
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This concise undergraduate textbook on management covers the basic issues in companies that managers and management consultants resolve. It explains what managers do; the history of management; organizational environments and culture; ethics and social responsibility; planning and decision making; organizational strategy; innovation and change; global management; designing adaptive organizations; managing teams, human resource systems, individuals, and a diverse work force; motivation, leadership, and communication; control; and managing information and service and manufacturing operations. Included is online access to quizzes, flashcards, downloads, videos, cases, games, and other tools. This edition adds new examples, real-world marketing stories, and information on how marketers are responding to economic challenges. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
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