Crisis in Candyland: Melting the Chocolate Shell of the Mars Family Empire
Presents the story of the Mars family, their multinational company, and its successes and failures.
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Very few family-owned businesses have successfully flourished into the fourth generation. Yet, Mars, Inc. has been able to grow to more than $12 billion in annual sales, while remaining a private concern owned by a handful of Mars relatives. In its orbit are 31 countries around the globe.But its galaxy is threatened by its own family members. There are ten young, fourth-generation members who are in line to inherit the company, an ex-wife who has already walked away with a $50 million divorce settlement and a soon-to-be ex-husband looking for his share.Is Mars an anachronism, a family business in the era of public multinational corporations? Or is it a model for efficiency and competitiveness? Crisis in Candyland is the story of the people behind the myths and the legend of an incredibly successful and interesting family.
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