Description
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
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Writing primarily for business leaders and entrepreneurs, practitioners and consultants Reich and Solomon connect the promises of technologies with the realities of audiences. They give solid practical advice about how to select ideas for offerings, how to provide guidance to audiences as well as simple motivation, how to fight for new ways of delivering information to new markets, and how to keep up with technological applications in what would seem to be a sea of new ideas. They also show that marketing design, however reliant upon electronics, still calls upon elements of the human psyche for success. The result is very accessible while at the same time closely linked to the blogs, web sites, and text messaging now dominating marketing. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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