Positioning: The Battle for Your Mind (1st Edition Revised)

Positioning: The Battle for Your Mind (1st Edition Revised)

By Ries, Al and Trout, Jack

Books / Hardcover

Books › Business & Economics › Advertising & Promotion

ISBN: 0070652643 / Publisher: McGraw-Hill, November 1985

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Description

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "p... Read More
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Used - Good With Dust Jacket

Good condition. Good dust jacket. 1st edition. Revised edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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