Description
A complete guide to business advertising and promotion details all pertinent stages and techniques, from campaign planning and media selection final evaluation
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Shows the business owner the ``ins and outs'' of attracting the public to the business. Includes information on analyzing customer needs, planning the campaign, publicity and media use, community relations and its interrelationship, budgeting and advertising priorities, advertising media selection, creating ads, measuring the effects, and tips on strategies often overlooked.
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