Spin : How to Turn the Power of the Press to Your Advantage
Books / Hardcover
Books › Business & Economics › Public Relations
ISBN: 0895264110 / Publisher: Regnery Publishing, April 1998
Mike Wallace calls. What do you do? Put him on hold and call Michael Sitrick.
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The authors describe how an individual or organization suddenly found in the public spotlight can use the media--which is driven entirely by human motives--as an ally in presenting an intelligent image
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