Repositioning Asia: From Bubble to Sustainable Economy

Repositioning Asia: From Bubble to Sustainable Economy

Books / Hardcover

BooksBusiness & EconomicsDevelopmentEconomic Development

BooksBusiness & EconomicsEconomic Conditions

ISBN: 0471846651 / Publisher: Wiley, August 2000

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Description

Kotler (international marketing, Northwestern University) and Kartajaya (a consultant) suggest a strategy for regional economic development in Asia. Using case studies to explain business models, they provide governments and corporations advice suitable to the new economy. They explain the causes of Asia's recent crisis and describe the possibility of change, stressing issues of sustainability. Annotation c. Book News, Inc., Portland, OR (booknews.com) Read More
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Used - Good With Dust Jacket

Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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