Description
The new edition of a textbook that examines how people receive and interpret persuasion in advertising, politics, popular culture, and the mass media. The author discusses persuasion theory, research, ethics, symbols, nonverbal communication, and cultural and psychological approaches to persuasion. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Larson helps students become consumers of persuasion. The text presents persuasion through the examination of various aspects of popular culture-politics, mass media, advertising, and the information superhighway-as they exemplify and teach critical theories of persuasion. Its focus on language and critical thinking are combined with readability and current verbal and visual examples of persuasion in action. Woven throughout this framework, coverage of persuasion theory, research, and ethics is consistently and repeatedly tied back to the theme of the book-developing students to be critical consumers of all forms of persuasion.
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