Description
Presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.
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Whether you're a small business owner or an executive at a major corporation, you need to know how to get three to ten times more bang for your marketing dollar. Buzzmarketing will give you the six secrets of getting people to talk about your product or service, and a wealth of captivating stories to illustrate them.
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